Our Services
Our Services
Consulting & Field Research Services We start by focusing on your priorities
Retail Field Research
Like every retailer or brand marketer you are looking for an edge in the marketplace. Assessing ways to make improvements at your existing stores or channels to drive additional sales. Retail Field Research is a logical start point to establish real world conditions in order to understand your options. Whether you're launching a new product, an expanded category, looking to localize your offer or improve operations, field research is a powerful tool in establishing the real world conditions that stand between you and success. Typical Field Research services include:
- Retail Customer Experience Assessment
- Physical Store vs Digital Channel, Alignment Assessment
- Shop-Along Research
- Merchandising Mix / Compliance Audits
- Customer Traffic Audit (heat mapping)
- Retail Mystery Shopping Audits
- Asset and Attribute Audits
Customer
Experience Mapping
Your brand and the customer experience it delivers is the culmination of all the energy and resources that go into every touch point. No company can afford to take their eyes off its brand. That’s why a Customer Experience / Brand Audit should be part of an ongoing effort to measure whether or not your touch points remain aligned with your brand strategy and vision. Mapping your customer's experience is critical to becoming a customer centric business. We start by gaining an understanding your Brand Platform or “Brand Fingerprint”:
- Brand Purpose - Positioning
- Value Proposition - Brand Promise
- Brand Essence - Personality
- Message Architecture - Visual Elements
Once we have an understanding of the Brand Platform we can determine what questions need to be asked in order to determine how consistently the brand aligns across the many touch points along the customer journey. Typical services include:
- Brand Purpose - Positioning
- Value Proposition - Brand Promise
- Brand Essence - Personality
- Message Architecture - Visual Elements
Once we have an understanding of the Brand Platform we can determine what questions need to be asked in order to determine how consistently the brand aligns across the many touch points along the customer journey. Typical services include:
- Customer Journey Mapping
- Assessing Customer Actions, Motives and Experiences.
- In-store / Venue Audit
- Digital and Analog Channel Audit
Competitive Research
Our Competitive Intelligence services are focused on helping you differentiate your brand and stay ahead of trends that impact your business. Having a comprehensive understanding of your competitive set helps you make critical decisions around brand and product development, pricing, promotions, messaging, as well as assessing your fit in the overall brand landscape. Typical Competitive Research services include:
- Seasonal and Category Trend Analysis
- Merchandising & Pricing Practices
- In-store Marketing and Messaging
- Key Attribute Audit
