What's Now?
What's New?
What's Next?
We'll Help You Find The Answers
Our Research Services
Our goal is to conduct field research based on your priorities and shape information into the insights that drive your business success.
Retail Field Research
Today's growth story revolves around leveraging your existing market presence to maximize performance
All companies in all industries eventually experience revenue growth decline. Retailers are no exception. What should a retailer do when growth slows? Most successful retailers today rely on new partnerships, enhanced branding and merchandising strategies as well as operational improvements to drive additional sales. This is where Next Market comes in, we start by helping you ask the questions that uncover the truth about where your stores and channel opportunities are today, what’s working and what’s not. We conduct field research that provides the insights that shape your next generation merchandising, promotional and operational initiatives. In addition, we look at how your physical stores align with your online/digital offer with the goal of uncovering opportunities to create a seamless brand experience .
Customer Experience Mapping
Does your brand experience, in it’s many forms, align with the strategy, tactics and execution plans your team works so hard to implement?
What kind of experience does your brand deliver?
Does your brand connect with your intended audience where it matters most? It pays to understand real world conditions. Today, more than ever brands are challenged to maintain and deliver a brand story that resonates through the entire customer experience, digital & physical. Ask yourself; what does your brand say across the multiple touch points your customers engage with? A Customer Experience Assessment can help bring clarity to these and other crucial questions.
Competitive Research
"You can't look at the competition and say you're going to do it better. You have to look at the competition and say how your going to do it differently"
- Steve Jobs
Whether you are looking to differentiate your offer, assess the latest market trends or evaluate best practices, understanding the competition is crucial to your business. Even a modest investment of time and capital allows retailers and brands of any size, to develop a framework for meaningful competitive assessments. By focusing on gathering the right intelligence on business rivals, your team can better understand how to position the brand, products, merchandising strategies and overall company in the marketplace. Not only can you learn best practices from your rivals, but just as importantly, you can also learn to avoid the mistakes they make.
Our Promise
We promise to uphold the highest standards of the research profession where principles of honesty, professionalism, fairness and confidentiality guide our practice.
We offer research and consulting for all aspects of your company’s retail market assessment needs. Our team of highly qualified associates is committed to providing you actionable insights combined with the best possible service.
Whether you are a retailer looking to gain visibility across your network to improve localization or a brand seeking clarity on how consistently your story aligns across a variety of touch points, we can help. Give us a call, let us show you how we can help you meet your goals.
